SEO Portfolio and Demonstration Projects
See How I Approach SEO Analysis
My portfolio is designed to demonstrate how I research websites, investigate potential SEO issues, and organise practical recommendations.
Where a project is a demonstration rather than commissioned client work, it is clearly labelled as such.
DEMONSTRATION PROJECT 1
Local SEO Audit
Objective
Demonstrate a structured review of a local business website.
Deliverable
A sample audit with prioritised recommendations and validation steps.
Areas reviewed:
- Website structure
- Local keyword targeting
- On-page SEO
- Internal links
- Location relevance
- Technical SEO checks
DEMONSTRATION PROJECT 2
Google Business Profile Audit
Objective
Demonstrate how a local business profile can be reviewed.
Deliverable
A sample checklist and action plan.
Areas reviewed:
- Business information
- Categories
- Services
- Website links
- Profile completeness
- Relevant competitor observations
DEMONSTRATION PROJECT 3
Local Keyword Research
Objective
Demonstrate how keywords can be organised according to business services and search intent.
Deliverable
A keyword map with suggested target pages and internal links.
Areas reviewed:
- Service-related keywords
- Local search terms
- Commercial intent
- Informational intent
- Page targeting
- Content opportunities
DEMONSTRATION PROJECT 4
Technical SEO Review
Objective
Demonstrate a structured technical SEO investigation.
Deliverable
A sample issue log with evidence, priority, recommended fixes, and validation steps.
Areas reviewed:
- Crawling
- Indexability
- Canonical tags
- XML sitemap
- Broken links
- Internal links
- Mobile usability
Transparency Statement
These demonstration projects illustrate my analysis process. They are not presented as completed client engagements or evidence of specific business results.
As additional verified projects become available, this portfolio can be expanded with appropriate permission and supporting evidence.
Let's Explore Your Clinic's SEO Opportunities
Every website has different needs. A structured review can help identify relevant search opportunities and clarify which improvements deserve attention.